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design brief - corporate


The design brief also allows you (the client) to focus on exactly what you want to achieve before any work starts on the project.

A good design brief will ensure that you get a high quality design that meets your needs.


Please provide as much detail as possible!


What does your business do?

  • What does your company / organisation do?

  • What is your company’s history?


What are the goals?  Why?

  • What is the overall goal of the new design project?

  • What are you trying to communicate and why?

  • How do you differ from your competitors?

  • Do you want to completely reinvent yourself or are you simply updating your interior?


Who is the target market?

  • What are your target market’s demographics & phychographics? ie. the age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of those you want to reach.

Tip: If you have multiple audiences, rank them in terms of importance.


What artwork/furniture is needed/should be included?

  • What artwork/furniture should be included /bought/commissioned? 

  • Who is providing these?


What are the specifications?

  • What are the dimensions of the space

  • What other information should the designer know in regards to specifications?


Have you got a benchmark in mind?

  • You should provide the designer with some examples of what you consider to be effective or relevant design even if it is from your main competitors. This will set a benchmark for your designer.

  • Provide the designer with things not to do, and styles that you do not like or wish to see in your design. This will give the designer an idea of what to avoid and will avoid disappointment on your behalf.


What Is Your Budget?

  • Providing a budget prevents designers wasting valuable time and  resources when trying to maximise your budget.

  • Providing the budget upfront also allows designers to know if the project is going to be worthwhile to complete. Make sure you are worth their time.


What is the time scale / deadline?

  • Give the designer a detailed schedule of the project and set a realistic deadline for the completion of the work. You should take into account the various stages of the design project such as consultation, concept development, production and delivery.

Tip: Rushing design jobs helps no one and mistakes can be made if a complex job is pushed through without time to review, however, there are times when a rush job is needed, and in these cases you should be honest and upfront about it.

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